At Formula Scents, our story is driven by passion, innovation, and a love for cars. Born from the vision of two brothers, we recognized a gap in the air freshener market—a need for products crafted specifically for car enthusiasts, by car enthusiasts. As die-hard car lovers, we knew we could create something that truly resonates with the community, offering more than just a pleasant fragrance, but a scent that embodies the spirit of modified cars.

Our journey began with a simple yet powerful idea: to blend the world of automobiles with unique, long-lasting fragrances that reflect the personality and vibe of car culture. We wanted scents that go beyond the ordinary, fragrances that capture the essence of a well-tuned engine, the thrill of the open road, and the pride of owning a customized vehicle. At Formula Scents, we don’t just make air fresheners; we craft experiences that transport you back to the heart of car culture every time you drive.



Each Formula Scent is meticulously designed to provide an extraordinary sensory experience. From the first whiff, you’ll feel the excitement and energy of the car community. Our products are built to last, ensuring that your car smells incredible for longer—because we understand that every detail matters to car enthusiasts.



As we continue to grow, we are committed to bringing Formula Scents to car lovers around the world. Our ultimate goal? To see modified cars everywhere rocking the distinctive scent of Formula Scents. Join us on our mission to Formula Scent the world and make every drive an unforgettable journey.